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CONTACT: MAGGIE HOLBEN
303-984-9801
INTERIM
MANAGERS TAKE MARKETING STRESS OFF START-UPS, TALENT-HUNGRY COMPANIES IN COLORADO: Flexible IMMs offer immediate, flexible
solution
DENVER, October 18, 2000 - More start-ups without funding and larger companies with hiring delays are using
Interim Marketing Managers (IMMs) to meet aggressive revenue goals and launch products. Without time to form their marketing
strategies or wait for the right permanent hire, start-ups and Fortune 1000 companies say flexible IMMs from McKinley Marketing
Partners here are taking the pressure off immediate marketing needs and hasty or unnecessary hiring.
"IMMs are especially
useful for start-ups that are trying to scale very rapidly with no head count," said Steve Silver, vice president of commercial
sales for Colorado Springs-based USA.NET(r), Inc., a provider of global access to premium messaging solutions. "They can
immediately contribute, and can work across a fairly broad range of needs," he said.
During a lengthy hiring process,
Qwest Communications International, Denver, used an IMM to help develop a marketing plan for its newly formed local group.
"Being in a start-up mode, it was great because you could bring someone in, leverage the knowledge from past jobs,
help you figure out what you need, then put your plan together to justify those resources," said Ali Miller, director of product
marketing for local services.
Founded in 1995, McKinley Marketing Partners, Inc., is a pioneer provider of mid- to
senior-level interim marketing professionals. McKinley's Colorado office - located at 2020 E. 16th Avenue in Denver - is the
state's first interim professional firm that solely provides interim marketing managers.
"We're able to deliver
Interim Marketing Managers on demand who can hit the ground running with very little ramp up, so they're able to produce at
a very high level," said McKinley President and COO Michelle Boggs.
Boulder-based Celestial Seasonings(r) used
a McKinley IMM when they couldn't tap into existing staff.
"We needed some high-level strategic planning,
but it was on a very specific project basis, and we didn't have anybody that we could pull off to focus on this project,"
said Michelle Hovdesven, Director of Marketing.
The IMM's unbiased perspective was another plus. "You'll get a very
objective point of view without (the concern of) people having pet projects internally or emotional attachment that may not
be best for the business sometimes," said Hovdesven.
For complete information see the website at
www.mckinleyinc.com.
Potential clients or IMM candidates should e-mail michelle@mckinleyinc.com.
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